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Accessibility is the word used to describe whether a product (for example, a website, mobile site, digital TV interface or application) can be used by people of all abilities.
For instance, a website is accessible if all people, including disabled and elderly people, can use it.

At Surely, the trading name of 5AT Limited, we aim to ensure that our website is informative and entertaining to use, as well as being accessible – this is called usability. On a website, accessibility depends on how a person’s ability and/or needs affect the way they perceive information on a page and how they navigate within and between pages. 

Elements that affect accessibility include:
• For people who are partially sighted: the colours and the contrast between colours; the size of text; the choice of fonts
• For people who are blind: how a screen reader interprets the elements on a page (for example, alt tags for images, and title tags for links); the inclusion of audio description for video content
• For people who are hearing impaired: how any audio-visual content is represented graphically (for example, subtitles and/or signing)
• For people who find a keyboard or mouse difficult to use: the ease with which someone can navigate to various parts of the page (for instance, by tabbing)
• For people who find reading difficult: the length of sentences and paragraphs; the complexity of the vocabulary; the choice of fonts and size of text; the opportunity to have text read out loud 

At Surely, our accessibility policy takes into account these factors wherever possible. The internet can be a great enabler and source of freedom for users of all abilities. As such, the value of Surely (and the wider web) to our audiences depends on its accessibility. 

This is an area of importance for Surely. In keeping with our obligations under the Equality Act, we are committed to ensuring that Surely digital services are as accessible as reasonably possible.

We aim for a consistently high level of usability for our entire audience, following best-practice accessibility guidelines. When a website is correctly designed, developed and edited, all users have equal access to the site’s information, functionality and benefits.

Surely aims to make our website accessible and usable for people of all abilities, including but not limited to, older audiences, and people living with visual, hearing, cognitive or motor impairments.

Many people use assistive technologies to allow them, for example, to view websites in easier-to-read colours, with larger fonts or as spoken text, or to navigate around a site using the keyboard only.

As these assistive technologies become more available and sophisticated, Surely wants to ensure that our website continues to work well with them to deliver a good experience for all our users.

In instances where the specific accessibility needs of some user groups require Surely to create new or repurposed editorial content, we will do this, wherever appropriate, so that we become more inclusive to a wider online audience.

The web content accessibility guidelines (WCAG) 2.0 also drive our approach to website accessibility at: Other helpful information can be found on the W3C website. WC3 stands for the World Wide Web Consortium. It is an international community that develops open standards to ensure the long-term growth of the Web at

We also recommend that our website users visit the BBC accessibility web page. You will find a lot of useful information on how to improve your online experience at

We welcome feedback from our users: please contact with any helpful comments and criticisms. We will use this information to help us to improve the accessibility of our website to all users.


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